Part of the ethos of Found is respect for nature, and humanity is also a given when it comes to not just our brand, but our very lifestyle and moral code. Mahatma Gandhi once said "there is no beauty in the finest cloth if it makes hunger and unhappiness", and we couldn't feel more strongly about that.
So when the Birmingham City University Fashion Society managed to get hold of the upcoming film 'The True Cost', for the only screening in Birmingham, it was a pretty big deal, not only to get such a great viewing as a way to end the year, but to bring to light a very real and serious problem in the Fashion Industry, one that the Slow Fashion movement is trying to combat by pioneering ethical treatment to workers, by giving them fair trade and conditions, and by working with reusing and recycling fashion in as many different ways as possible.
From the website description:
"This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?"
What was even more exciting about this screening was the fact the ECO by BCUSU and the Fashion Society asked if we'd premiere our fashion film Found (which is not online yet but will be soon, as good things come to those who wait!) as a trailer before the screening of The True Cost. Of course we had to say yes!
Support of the cause for change is always a good thing, and with a secret garden after-party at Edible Eastside in Digbeth, the only thing that should be stopping you from going is "I haven't got anything ethical to wear!" :)
find out more details here, and have a fabulous night out!